Here is a collection of brief definitions for types of blog posts.
Excerpts/Promos
Excerpts - Whether chosen by the author or the
blogger, excerpts should contain a glimpse of the story that teases the
reader. You want them interested without
giving too much away. Generally, they
should be no longer than 500+/- words.
Anything longer and you are pulling away from your blog.
Promos - These tend to be treated as fall backs for
people that either have a busy schedule or aren't comfortable with a more in
depth post. They have an important role,
and should not be passed by. A well-constructed
promo blog is like a billboard – something that catches the interest of the
passer-by and gives them just enough information to leave them wanting more.
Specialty Posts
Character Interview - This is where the blogger
assembles 5-7 questions directed at one or more of the characters in the
book. Treat the characters as real
people and you may get some juicy insight into some secrets the story itself
doesn't tell you. Character interviews
also help make connections between readers and the book. This is a powerful tool in marketing and
promoting.
Dream Cast - This is a great, fun way to show your
impression of the characters. By picking
a dream cast, you bring to life the story and make invite others to visualize
them with you. By inviting comments and
opinions on your choices you can encourage interaction with your readers. Interaction is a big ingredient to building
your followers.
Soundtrack - Soundtracks are one of my favorite
elements. Music travels with
people. By assigning songs to various
parts of the story line, you can draw in readers that can relate to and/or like
the music to discover how it relates to the book. Once they read it, they can then mentally
connect the song to the story. When they
hear the songs in their daily life it could influence them to share the great
story that it reminds them of. As
examples: “the Shrek song” aka Rock Star by Smashmouth; “Footloose”; “Kissed
by a Rose” by Seal in the first Batman; “Enchanted Melody” by the Everley
Brothers in Ghost; “Everything at Once”
by Inka in Disney commercials, “Suicide is Painless” for M.A.S.H. … The list goes
on.
This or That – I’m thinking this is a mixture of some
sort – combining bits of some of the other posts into one.
Guest Post -
As the host, you still have the control over what goes on your
blog. With a guest post it can take some
of the pressure off. The author provides
a short article, usually something related to their tour. This can be anything from tips and tricks,
behind the scenes, bonus features, back-story, author bio, the motivation
behind the story, or countless other possibilities.
Author Interviews - Many people have standard form
interviews. While these make it easier
for the larger, more established bloggers, I don’t believe it is the best
choice for the small blog. Of course
there are some standard questions that most people want to know, but if you
read just the author’s bio and the summary of their book(s) you can usually
come up with a few questions that are more personalized. You only need 5-7 total questions if you add
in little tidbits of information and links.
If you can’t personalize 2-3 questions then why are you doing an
interview?